Living the brand – Marbella’s designer homes

Marbella is now firmly poised in the global spotlight as one of the most exciting destinations for branded residences. Here, the world’s most iconic names in fashion, design, and lifestyle are reshaping the meaning of luxury on the Costa del Sol. From Karl Lagerfeld to Lamborghini, Dolce & Gabbana to Fendi Casa, these visionary projects are setting new standards in architecture, style, and prestige.

First launched in the roaring 1920s with New York’s glamorous Sherry-Netherland Hotel, branded homes have grown into a worldwide phenomenon. Today, more than 400 developments exist globally, spanning hotel groups, fashion houses, and even automotive legends. Buyers are drawn to their flawless design, advanced technology, and the security of a world-renowned brand. For developers, it’s an opportunity to stand out in a competitive market, while owners enjoy not just a property but a lifestyle investment with timeless appeal.

On Marbella’s Golden Mile, five exclusive villas share the visionary spirit of Karl Lagerfeld. Surrounded by Mediterranean greenery, the properties fuse bold design with sustainable materials, blurring the line between indoors and outdoors. Every angle offers sweeping views of the sea and mountains, which is an elegant tribute to Karl’s love of architecture and innovation.

EPIC Marbella is the first Fendi Casa development on Spain’s southern coast, just 800 metres from the beach. Its 56 residences embody Fendi’s signature elegance, with meticulous attention to every detail. Alongside chic interiors, residents enjoy spa and wellness facilities, Technogym equipment, a basketball court, golf simulator, and even the chance to collaborate with Fendi’s creative team in Rome — a truly bespoke living experience.

At the foot of Marbella’s Sierra Blanca, The Summit Marbella brings together Vasari Group and legendary fashion house Elie Saab. Nestled in Cascada de Camoján, five extraordinary villas combine sculpted architecture with a breezy Mediterranean aesthetic. Bathed in natural light, with views stretching to Gibraltar and Africa, these homes offer a refined yet relaxed ambience. With plots of up to 2,400 m², they set a new benchmark for modern Mediterranean living.

In Los Jaralillos, DarGlobal and Automobili Lamborghini present Terra Viva, a hillside development of 53 villas that capture the brand’s unmistakable DNA, giving sleek lines, powerful design, and precision down to the finest detail. Homes feature four to six bedrooms, cinemas, wellness areas, wine cellars, and terraces with commanding views. Coupled with 24-hour security and concierge services, it is Lamborghini’s passion for performance translated into architecture.

Arriving in 2026, Design Hills Marbella will transform a 90,000 m² site near Puente Romano into a world of glamour. The project features 92 residences ranging from 280 to 900 m², with amenities on par with a private resort: rooftop pools, wellness and beauty centres, a cinema, meeting rooms, a football pitch, and even dog facilities. Prices will start from €3 million, with bespoke penthouses available for those seeking something truly unique.

Marbella is rewriting the rules of luxury living. Branded residences here are not just homes, but lifestyle statements, crafted by global icons and set against the Mediterranean’s most coveted backdrop. And the story doesn’t end here. Versace is preparing villas in Nueva Andalucía, Four Seasons will bring a breathtaking resort with its legendary service and design to Marbella, and W Hotels is creating a beachfront development with nearly 200 residences. The future of branded living on the Costa del Sol has never looked so bright!

For more information on any of these branded residences contact us here at Puente Romano Real Estate.